A fast-casual Thai restaurant, opened in 2007 on the Syracuse University hill, appeThaizing offers a combination of healthy food  in a cozy atmosphere. My Job was to develop a recognizable and loved brand, as well as raise awareness of the benefits of herbs and spices in Thai cuisine. Whether it’s the restaurant signage, a vehicle wrap, or a reward card, I developed effective design solutions and put extreme attention to details on each and every project from start to finish. With a strong branding campaign, appeThaizing became well-recognized in the Syracuse community and later successfully expanded to three more locations in Central New York.